Loopia Group, with its strong foothold in Sweden, Finland, Slovakia, Czechia, Hungary, and Serbia, has a workforce of over 320 skilled professionals and serves approximately 650,000 customers through a portfolio of robust local brands including Loopia, Websupport, Hostingpalvelu, Domainhotelli, and Active24.

Loopia Group has been backed by Nordic private equity group Axcel since 2018, during which time the company has seen a fourfold increase in revenue and earnings, all the while ensuring that 97% of the business’ revenue stems from data centres running on renewable energy.

With this acquisition, team.blue’s customer base will grow from 2.5 million to more than 3 million entrepreneurs across Europe. This not only complements team.blue’s footprint but also enhances its ability to help a larger number of customers to achieve online success through its wide digital product offering. team.blue continues to be backed by Hg, a leading investor in European and transatlantic software and services businesses.

“After a period of high M&A activity, we’ve successfully brought together brands and technology platforms, transforming Loopia Group into a cohesive company with a strong offering to our customers. I want to thank the Axcel team for a great run built on trust, transparency, and bold decision-making. I would also like to thank my fantastic team at Loopia Group for their efforts over the years – I’m very proud of you. Now, we look forward to joining forces with our friends at team.blue and Hg, to help shape this industry across Europe”, says Sara Laurell, CEO of Loopia Group.

Axcel Partner Christian Bamberger Bro is proud to pass on the torch to team.blue: “In partnership with Sara Laurell and the brilliant team she has formed at Loopia Group, we’ve managed to build a leader with a highly efficient platform for further growth. During our partnership, Loopia Group has expanded into three new countries, strengthened its commercial offering, brought together multiple tech platforms, and all the while pursuing an ambitious sustainability agenda. We’re proud to pass on a thriving, unified company and a true frontrunner on sustainable web hosting to team.blue and Hg.”

team.blue has made significant investments across a range of B2B SaaS solutions. These solutions are designed inter alia to enhance security, ensure GDPR compliance, boost visitor attraction and conversion rates, improve customer engagement through various marketing tools, and assist in both online and offline commerce strategies. team.blue continues to invest in innovative products also by joining forces with leading SaaS companies in Europe that share the same vision.

Jonas Dhaenens, Founder and President at team.blue, expresses his excitement, “The integration of Loopia Group into team.blue opens up a world of possibilities for the European digital services industry, extending our reach into some of Europe’s most dynamic sectors and creating a unique offering to more than three million customers across more than 20 countries, now backed by a team of 2,700 exceptionally talented individuals.”

Claudio Corbetta, CEO, and Dawn Marriott, Chairperson, at team.blue, warmly welcome Loopia Group, “We are highly impressed by Loopia Group’s leadership in highly complementary geographies and their shared customer-first approach in delivering top-notch online solutions for businesses and entrepreneurs. This transaction aligns with our ambition to be the preferred one-stop digital provider for European SMBs. We really look forward to what team.blue and Loopia Group can achieve together!”

Joris Van Gool, Nick Jordan and Matthijs Deroo at Hg, say: “We are proud to support the continued growth of team.blue. This move strengthens our shared commitment to build an exceptional business, addressing the need for SMEs to digitise and provide more services online. The addition of Loopia Group’s robust brand portfolio and extensive customer base offers a fantastic opportunity to enhance our services and innovation for customers.”

Loopia Group is the sixth company to be sold out of Axcel’s fifth fund, Axcel V, launched in 2017. The sale of Loopia Group adds to the list of successful exits from Axcel V, including SteelSeries, European Sperm Bank, Aidian and latest Mountain Top.

The transaction is expected to be completed within three to six months.

Harris Williams served as the exclusive financial advisor to Loopia Group and Axcel, while Vinge served as legal counsel.